4FRNT Skis

4FRNT Skis is an independent brand of alpine skis, bindings, poles and other accessories that helped to pioneer the development of the freeskiing movement.

History

It was founded by professional skier Matt Sterbenz in 2002^[1] and, today, is a recognized leader in the ski industry. 4FRNT is distributed in over 30 countries worldwide. Starting in Lake Tahoe, 4FRNT moved to its current headquarters in Salt Lake City in 2005. While they are American owned, the products are produced in Europe, Asia and locally in SLC.

Significance

4FRNT introduced the model of a rider-owned and operated ski company^[2] to the sport.

Athlete owners

• CR Johnson
• Eric Hjorleifson
• Wiley Miller
• Matt Sterbenz
• Cody Barnhill
• Niklas Karlstrom
• Vincent Dorion

Products

Skis

• RENEGADE - The brainchild of Eric Hjorleifson, helped made possible by Cody Barnhill in 4FRNT's SLC White Room. A reverse camber, matching sidecut powder ski.
• EHP - Eric Hjorliefson Signature Model - Big Mountain/Powder/Zero Camber Ski
• YLE - Wiley Miller Signature Model - A powder ski for freestyle skiers
• CRJ - CR Johnson Signature Model - Rockered with Camber Powder/ Backcountry
• MSP - Matt Sterbenz Signature Model - Traditional camber dual radius sidecut all mountain ski
• Turbo - Identity Series - Former shape of the VCT - A true west coast all mountain ski with early rise
• Switchbalde - Identity Series - Directional park and pipe ski with traditional camber
• CLICK - Identity Series - Cap construction Park and Pipe ski with lightweight construction and low pricepoint
• Pique - Identity Series Model - All-Mountain Ski
• Aretha - Identity Series - Women's Model - Wider body west coast all mountain ski with early rise
• Madonna - Identity Series - Women's Model - All-Mountain Ski
• Blondie - Identity Series - Women's Model - Park and Pipe Ski
• Grom - Identity Series Model - Twin-Tip All-Mountain Junior Ski

References